Analyse your marketing spend and improve your strategy

Analyse your marketing spend and improve your strategy

Assign different telephone numbers to various sales channels, allowing you to measure the success of each channel.

For example – your business might launch a new marketing campaign using three sales channels: newspaper ads, radio advertising and online ‘sidebar’ ads. You use the same contact number for each channel and begin to receive a high volume of calls. However, you have no way of knowing where each caller saw your ad, without asking them and recording their response.

With the Live Connection Analytics bundle, you can assign different telephone numbers to each sales channel and automatically log the origin of each connection. By running a simple report, you can instantly assess the performance (sales volume) of each sales channel.

Now, thanks to the call tracker, you can see which channels are generating the most connections and which are underperforming. You tweak or pause the poorer performing ads and continue to run the best ones. Your cost per sale falls, and your profits increase.

A range of pricing plans are available, designed to meet the exact needs of your business. For example, we offer free, monthly and annual plans with significant discounts available for longer terms.

Live Connection Analytics Features


Easily add extra functionality

As with all our QuickStart Bundles, Live Connection Analytics can be customised through the addition of one or more of our iTel Services.

For example, by adding additional iTel services, you can view a customer’s previous interactions with your business, create custom reports showing the effectiveness of each sales channel, intelligently route incoming calls and integrate Live Connection Analytics with your existing systems.

Included with every QuickStart Bundle

No Hardware

Our services can be up and running within hours and – as they are all cloud-based – no additional hardware or software is required.


All our services are fully-scalable, so no matter how big or small your business, our connection solutions will be suitable and affordable.

Payment Plans

We keep our recurring fees as low as possible meaning you only pay for what you use, and we offer various payment plans including fixed-term, monthly and pre-pay.


Our services are hosted by some of the world’s leading Cloud providers and are extremely fault tolerant – our SLA guarantees a minimum uptime of 99.95%.


Our iTel services each provide a different function and can be integrated with any other of our services to expand its capabilities – if you can think of it – we can make it happen.


Our services are all designed to integrate seamlessly with your existing technology and our range of APIs allows us to create powerful integrated connection tools.