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Web Site - Click to Call

"Our call centre booking volumes had been falling over a period of months despite the introduction of some fairly expensive 0800 numbers. These seemed to be just holding their own in newspaper and magazine advertising, but within our Web Campaign, responses from our expensively crafted web pages were at an all time low. A consultation with our Web Masters confirmed that our average monthly hits on our site were around 8,000 plus, so why were we not talking to at least 20% these prospective customers? "

" This question was tackled by an online CRM questionnaire, which discovered that the majority of people on our site were using their telephone landline for a connection. Even though mobiles are now like 'wrist watches,' those who had a mobile to hand, would not dream of dialing the 0800 numbers due to widescale awareness of the high costs. It was clear we needed a free of charge, click-on web tool, that provided our browsers a live and free telephony link to our call centre. Our research of a competitor web site quickly discovered what we now consider to be the key to our 14% increase with our online bookings. The Click to Talk service is now on available for potential customers with their credit card at the ready, throughout our substantial web presence."

Call Centre Manager - International Travel Organisation

If you think your business could benefit from Click to Talk or would like to speak to our team for a free consultation, Call us.


Interactive Digital TV Click To Call

' As a major player in the banking and personal finance sector, it was only a matter of time before we had a significant presence in the exciting new media world of interactive digital TV. Considerable resource from our budjet had been committed to give our established and prospective customers, a new and unique gateway to online purchasing of our services and management of their personal financial affairs. Our first assessment of our new service usage was that it was very slow, infact, despite all the advertising campaigns that it was now available, it was evident that we had reached a stumbling block. Recent surveys had confirmed beyond any doubt, that in excess of 70% of people wishing to purchase via onscreen media, would prefer to give or discuss their personal financial details, would do so, but only with a live human voice. Even T-Commerce marketers had recognised that although this fantastic new media has only just begun to realise it's potential, the input device is impersonal and offers only limited functionality.'

'Discussions with iConnectel followed as they already provided our incredibly successful web collaboration tool in the form of the Click to Talk button service. Could this service be developed by them to work on our Interactive Digital TV Site ? We needed their special ability to connect a viewer who wants to talk to our call centre, without committing any more of our of our already overspent budjet. iConnectel went away and made that investment on our behalf, they had the vision to see that their Click to Talk T-Commerce Service was the answer to this industry headache. We now have this service posted all over our iTV site and our customers are talking to us in their thousands, the rest as they say, is history.'

If you think your business could benefit from Click to Talk or would like to speak to our team for a free consultation, Call us.



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