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Web Site -
Click to Call
"Our
call centre booking volumes had been falling over
a period of months despite
the introduction of some fairly expensive 0800 numbers.
These seemed to be just holding their own in newspaper
and magazine advertising, but within our Web Campaign,
responses from our expensively crafted web pages
were at an all time low. A consultation with our
Web Masters confirmed that our average monthly hits
on our site were around 8,000 plus, so why were we
not talking to at least 20% these prospective customers? " |
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" This
question was tackled by an online CRM questionnaire,
which discovered that the majority of people on
our site were using their telephone landline for
a connection.
Even though mobiles are now like 'wrist watches,'
those who had a mobile to hand, would not dream
of dialing the 0800 numbers due to widescale awareness
of the high costs. It was clear we needed a free
of charge, click-on web tool, that provided our
browsers
a live and free telephony link to our call centre.
Our research of a competitor web site quickly discovered
what we now consider to be the key to our 14% increase
with our online bookings. The Click to Talk service
is now on available for potential customers with
their credit card at the ready, throughout our
substantial web presence."
Call Centre Manager - International
Travel Organisation If you think your business could benefit
from Click to Talk or would like to speak to our
team for a free consultation, Call
us.
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Interactive
Digital TV Click To Call
' As a major player in the banking
and personal finance sector, it was only a matter
of time before we had a significant presence in the
exciting new media world of interactive digital TV.
Considerable resource from our budjet had been committed
to give our established and prospective customers,
a new and unique gateway to online purchasing of
our services and management of their personal financial
affairs. Our first assessment of our new service
usage was that it was very slow, infact, despite
all the advertising campaigns that it was now available,
it was evident that we had reached a stumbling block.
Recent surveys had confirmed beyond any doubt, that
in excess of 70% of people wishing to purchase via
onscreen media, would prefer to give or discuss their
personal financial details, would do so, but only
with a live human voice. Even T-Commerce marketers
had recognised that although this fantastic new media
has only just begun to realise it's potential, the
input device is impersonal and offers only limited
functionality.'
'Discussions with iConnectel followed
as they already provided our incredibly successful
web collaboration tool in the form of the Click to
Talk button service. Could this service be developed
by them to work on our Interactive Digital TV Site
? We needed their special ability to connect a viewer
who wants to talk to our call centre, without committing
any more of our of our already overspent budjet.
iConnectel went away and made that investment on
our behalf, they had the vision to see that their
Click to Talk T-Commerce Service was the answer to
this industry headache. We now have this service
posted all over our iTV site and our customers are
talking to us in their thousands, the rest as they
say, is history.'
If you think your business could benefit
from Click to Talk or would like to speak to our
team for a free consultation, Call
us. |
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